Sunday, May 15, 2011

China mobile phone behind the super- black dark horse

World Marketing Review (Date :2007 -08-14 22:38)】 【ICXO.com Editor's note did not in fact parallel and black mobile phone is not the mainstream, big brand companies anxious to sell parallel imports, anyway, money will be to sell parallel imports their own pockets, hire the media really was criticized by the big brands is another class of mobile phones, from Taiwan's OEM machine. World Marketing Review (

one mobile phone from the genuine nightmare to begin with
2000 years ago, the mobile phone market is basically foreign brands dominate the world, since 2000, domestic brands are difficult start, Bird, Eastcom , Kejian mobile phones and other domestic operations through the channel, the terminal means of the operation, stormed the second and third tier cities, and achieved good results, once rushed to the highest point of market share.
But since 2004, domestic mobile phone that comprehensive loss into a difficult situation. waveguide loss, TCL loss, loss Amoi, Konka loss ... ... With the 2005 domestic mobile phone have been released semi-annual report of listed companies, the loss of the red continuous light, a has been surprisingly loss of the storm even more fierce than expected. either heaven or hell, after experiencing the good times soon fall into the bottom of the domestic mobile phone manufacturers now have to face the cruel choice. domestic mobile phone across the board reported the first loss Corps, in which TCL , waveguide losses surpassed billion. Amoi Electronics (600057) released its report showed the first half of the first half of the 57.57 million yuan of losses. Konka semi-annual report published in 2005 showed that 1-June the company achieved a total sales income of 54.65 billion yuan, down 20.44%, net profit of 23.3484 million yuan, down 5.04%. in which the mobile phone business sales revenue of 888 million yuan, down 57.35%, and losses. In 2006, China sold a total of 919 100 000 000 million mobile phones, mobile phones than the 2005 total market size increased by 28%. Motorola, Sony Ericsson and Nokia phones performance of these foreign giants whole line. On the contrary domestic mobile phone market share has dropped to 29.4%, accounting for domestic mobile phone three years ago half of the scenery has gone away.
domestic brands such defeat, on the one hand the pressure from international brands. In order to maintain hegemony in the mobile phone market, Nokia is at the expense of profit margins to expand market share, particularly in emerging markets, Nokia will develop cheaper phones. This means that the hands of domestic mobile phone manufacturers the greatest weapon - the price war, has been used for the opponents. Not only that, another good weapon --- domestic mobile phone channels, has become an international mobile phone giants magic into the third and fourth level market. Nokia as early as three years ago to start building distribution channels, at present, antennae has entered three or four cities. Motorola to strengthen channel construction since last year. while the domestic mobile phone was stuck in the competition in the low-end market price.
the other side reasons, suddenly everywhere more than 15 million, accounting for handsets sold 1 / 3, the total amount of sales of 300 billion to 500 billion. there are thousands of black mobile phone production enterprises, the price from 800 to 1500 yuan in the five yards between the very popular, black mobile phone market share has reached 30%, even more than the domestic mobile phone market share.
recent survey found, had been in three or four markets rampage a secondary market advance, the current market share in Shanghai has reached 20%, far exceeding the 8% of domestic mobile phone market share, Shenzhen, Guangzhou, Beijing, Chengdu, Shijiazhuang, Shanghai is increasingly becoming a major distribution center for the black phone. < br> Second, where to the vitality of the black phone?
to look at is how to define the black surface of the phone is: black phone includes both parallel phone, fake OEM mobile phones, brand-name mobile phones and illegal assembly. black phone is not network certification and 3C certification, or using a fake network card and 3C certification, there is no after-sales service, the prevalence of quality problems. but to avoid the various taxes and service charges, black phone handset makers lower cost than the regular 25-30%, Therefore, very low selling price.
It would appear so black cell phone can be divided into several categories: parallel foreign brands, counterfeit OEM mobile phone, brand-name mobile phones, mobile phones and other illegal assembly.
since, as the media said black cell phone that there is no legal status, there is no quality assurance, there is no service guarantee, it should be just as fake drugs and food problems, people suffer, be hated, black phone should be to the point where people cry, combined with mobile phone quality very transparent to the public that all problems should soon lead to the infamous black cell phone, and soon disappeared from fishes in the market. But is not the case, after 2004, black mobile phone market share rising steadily, to reach 2007 about 30% of the market, showing a great vitality, this is a bit difficult to understand.
one brand from the kind of parallel for instance, parallel with the mainstream of the difference varies from more than 1,000, as many as several Qian, who also committed shops selling insurance, to be honest attitude than some of the international brand of service that are rigid and cold strong, just like in some cities, large local commercial credibility compatible computers than the national brand credibility are high. such a big difference, in fact, faced with little difference in performance and services, some a little to understand some of the customers, the brand is not sensitive to the customer have to buy, it should be a large market share. We'd should consider why parallel imports so much difference with the mainstream?

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