Location: InterContinental Hotel, Shenzhen City Office of
Madrid Sponsors: Sohu focus network support furniture channel
Media: Asia-Pacific Furniture newspaper, reported that the Shenzhen furniture, name furniture reported Fortune magazine, newspaper
furniture, the focus of the Pearl River Delta home network, focus network of furniture for the entire channel broadcast graphics, following is the full forum Record.
【Moderator: Jia Shasha】 Ladies and Gentlemen, Good afternoon! Welcome everyone to the Sohu, Focus Network Furniture Channel's ; furniture proper way Entrepreneurs Forum. sponsored by the .
Today, the domestic macro-control, transfer of industry, raw material prices, rising costs and the sluggish real estate market and other factors, the increasing international and domestic economic environment is undergoing profound changes. whether it is furniture enterprises in the international development process, or domestic market development, are facing more opportunities and challenges.
We will also use this forum in the form of round-table dialogue with sector, the furniture industry experts, business leaders on-site open dialogue, exchange of ideas in order to observe the real world perspective, with the global awareness of problems with a plan for the future use of strategic thinking, research industry trends change, look at business development model, think global Chinese furniture under the background of the opportunities and challenges faced.
First of all, please allow me to introduce the guests participate in the forum today, they are:
Hennessy, chairman of Mr. Huang Weiye Furniture
Dynasty Executive of Hong Kong president, Mr. Ma Minghui
General Manager Mr. Lin Weijie Hong Kong Red Apple
Mr. Sun Jie, chairman of the Kyrgyz furniture furniture
richest Yan, chairman of Mr. He Xunzheng
You Guozhong, Chairman, Mr. Howard Furniture
Hua Yuan Xuan Furniture Division, General Manager Mr. Chen Bihuang
Miss Zhao Jiaying, general manager of Shenzhen Bao Boloni
Konzen, vice president of furniture, home of Hong Kong Association Mr. Wu Xiyao
centuries Eau consultant, general manager Mr. Chen Qinghua Mr. He Mingyi
model furniture, chairman of Mr. Xu Guofang, general manager of Union Square Park, Mr. Kong Jian
furniture around the sofa, Mr. Vice President, Hong Xiao Shan
Alexandria Vice President Mr. Shao Junsheng
Jane home CEO Miss Luo Jili
Vice President Mr. Wang Fu Hu Yaobang furniture
Galaxy general manager of the third space management
Man Wah Holdings general manager, Mr. Lei Mr. Yu Donghuan
Shenzhen General Manager of Asia to create Wood Mr. Su Shenmin
visiting guests because we are more, we will not announced one by one. Furthermore, we need to thank the Shenzhen Furniture reported Famous Furniture newspaper, reported that PRD furniture, furniture Asia Pacific reported that the Shenzhen Fortune magazine and other media for furniture on the strong support of this forum, while being the whole focus network furniture, live coverage of channels, but also please be concerned about.
First, organizers have invited representatives of Sohu's home network the focus of furniture, general manager of Fujian Hui Channel welcoming Mr. speech, there are always invited Fu!
】 【Fujian Hui Distinguished guests, Good afternoon! very pleased we can get together here today, can be described as almost a full house, welcome you to participate in the focus of our real estate network Sohu hosted the event. because Many are old friends, but also because today's time is precious, self-introduction will not talk, I will use 2,3 minutes together with you we review the current macroeconomic situation, some of the data.
a total of so several aspects: the first is the basic data from this year's data, GDP growth of 10.6% in the first quarter, second quarter growth was 10.1%, slightly down a bit, which prevent the development of economic overheating in China . Overall, our GDP growth is a major highlight of the world.
financial turmoil sweeping the globe, the deteriorating international economic environment, the United States 6 December .10 Dow Jones index fell below the mark of 1 million points, which is 04 the first time since the points below the million mark, the decline in the domestic market, too, has been in the bottom. from the past few months we have seen a very strong feeling before the five largest U.S. investment banks and the economy was generally in questioned Some of the data down, and I saw a roadside store in Shenzhen a notice posted, due to rising meat prices Roubao Zi to a price adjustment. response to the above companies also continued to expand PPI, including the rising cost of land resources, as well as The cost of environmental protection, the new labor law and the increase in social welfare cost of business operations, the greater the cost of increased response to the final product sales also contributed a great deal above the pressure of a rising.
SMEs face considerable pressure to survive, we have the whole furniture industry should belong to this type of small and medium enterprises, according to the statistics, 10% -20% of SMEs fail phenomenon occurred, the National Development and Reform Commission a statistical report that this year the half year more than 67,000 small and medium-scale collapse. especially in the intensive industries, such as textile industry about 10,000 national statistics fail, for the furniture industry, we also have this view, there are rumors that you're lying in Dongguan hundreds of family furniture business. SMEs account for a large proportion of the entire national economy, the development of SMEs represent the fundamentals of our entire country, the situation is relatively grim. recently introduced a number of countries have also prepared a policy related to support SMEs.
data are declining export growth, the growth rate in the fall. the one hand, China's trade surplus eased to make to ease the conflict. On the other hand, a sudden drop in exports too much, for We are export-oriented enterprises operating caused great pressure on the export of furniture enterprises are facing a lot of big business issue, this is a serious problem export situation.
slow income growth. Our income urban and rural residents income statistics absolute value is increasing, the growth of the proportion or go down. Also take into account the cost price pressures, excluding the benefits of price growth in actual income is going down, the recent downturn in the stock market and real estate, money to cover a lot of people in it, resulting in slowdown in spending power. because the level of consumption directly restricts the ability of the consumption of our furniture industry, which is associated, this is a worth to note that a data.
National real estate trends, from the National Bureau of Statistics said in a recent study, 70 first-line cities, on the whole area is real estate sales continued to decline, house prices are falling, consumers hold out a very serious state of mind . the second and third tier cities the situation is relatively better. A Case Study, because Shenzhen is a national real estate can be a benchmark, we look from Shenzhen, which is one of the first half from the 02-08 data, the provision of supply is a supply and demand data, this volume is in the go down. This table (PPT) 07,08 last year and a half years, the turnover statistics, Shenzhen, volume and average price of real estate trend, basically is a downward trend. just the real estate end of the Autumn Fair in Shenzhen, is a typical sample, many of the media reports when the Autumn Fair with a turnover was 63 days set a few years ago, when there are 200,300 sets every day, so the data is more critical. taking into account the furniture industry of real estate on our next half a year is a lag effect, for half a year later The furniture industry may have an impact, which we review some aspects of basic macroeconomic data for everyone to make some reference.
operating conditions for the furniture industry also has a data value of the overall operation of the first half of furniture, an increase of 23% Customs statistics, exports increased by 28%, while imports increased by 33%, which may have the same caliber of some statistical issues that may share with you some of the actual situation of a response bias.
matter what, no matter how global environmental change, the domestic how the situation changes, we have 1.3 billion people constitute such a huge consumer market of the world will become a major way, but fortunately we have a very large domestic market, so in that year's macro-economic conditions, we The furniture industry should be how to face this is what we like to do today as a starting point of this forum. Next time I'll give you, thank you!
【Moderator: Thank Fu Gu Shasha】 total speech He let us recall the recent trends in macroeconomic and real estate some of the data, the next afternoon, we will officially begin a round-table forum, am very honored to have the furniture industry veteran, Kin Wai Kwan & Furniture Group Vice President Mr. President we are guests at this forum, I believe he will and all the guests arrived at the scene brought us together with the peak of a great dialogue, I put the microphone to the following Kang Kwan, there you!
guests at the customs Yong Kang
【Moderator: Thank you, Kwan Wing Hong】 moderator, thank you!
today was able to serve as chair of this forum, first of all to thank the focus network furniture channel, remembering the last night I told a section of Jiang Yan said If I am here to reiterate, because today there are a lot of media came, many of today's entrepreneurs may also talk to the current number of all enterprises are facing common problems, I first asked to say here, including myself, and some question I will still feel very confused because there are a lot of today to the media, I hope the media to promote the healthy development in line with the main purpose to report, I hope there will not be reporting all such reports, said an example Some common problems put forward their own ideas or some different views, which is the essence of this forum.
back to the subject, General Fu just some very powerful through his data told us the furniture industry is facing the current some very practical difficulties, including international, some domestic situation, let our attention to the whole problem of China's real estate, whether it is in Shanghai, Beijing, Guangzhou, Shenzhen, home prices have fallen sharply, the rapid turnover reduction, I believe that all entrepreneurs here today where they are on the National Day Golden Week enterprises should organize some very large sales, the results achieved at present because no concrete to understand, but for Healthy concerned, we have this orders received in the past so many years is almost the worst, especially in big cities. I believe that everyone faces the same situation.
real estate for the entire market, the effect of this is obvious, but we were in 2006 China began to make real estate launched Many entrepreneurs believe will be here today expressed concern that the large size of real estate has been reduced, the economy has been growing for, requiring the furniture industry and how to organically combine the real estate industry, especially in hardcover now introducing more and more room How should we, under the situation to face? today to the many guests there are several companies which I think is doing well, and here I'd like to ask Kebao Boloni, because families with designer Marketing Po Boloni and real estate marketing that has been regarded throughout the industry, which go more forward, especially in all aspects of building their overall capacity is relatively strong support, first call Kebao Boloni introduce them to have any prior experience in this area to share with everyone.
【Branch Po Boloni: Li Jieting】 Sorry, today is that we should attend the general manager of Miss Zhao Jiaying, but because she went to the Huizhou things today, so asked me to attend this event I was marketing manager Lijie Ting, real estate marketing on this one and this one designer channels, Boloni is building the brand's birth everyone started to understand, is the cabinet industry. and then by the cabinet, bathroom birth leads us directly by the customer to the overall home improvement, we began to do the design. because we have designed a range of styles that go on, we and the cooperation of developers is spawned by our customers, because we propose that the ;, we raised the national market in Shenzhen, is a main business is to sell to do marketing, selling well in this regard to save him a lot of energy, so that is the source of real estate spawned by customers. Because of our building styles and brands do very well, so the designer for his personal brand to build a very important point, is to use a strong brand to support the enhancement of his personal brand, which is the most important channels for the designer. because the designers he works to complete his perfect premise of the design is need some very suitable for his style of some famous brands to support his personal brand of upgrade, so we also used it to impress the designer.
【Chair: Kwan Wing Hong】 would like to ask your designer before resources are you in the field of building materials or design of settling down before you?
【Branch Po Boloni: Li Jieting】 Yes, because we started from the kitchen, the designers of the channel has been opened, and in fact Shenzhen market in April 2007 we opened a flagship store, opened a flagship store at home after we did the whole design of this one he started to do, in fact, our designers have a certain channel is affected.
【Moderator: Off Yongkang】 can not be here today, many companies make a suggestion, if the designers say they want to cut into marketing this one, you think they are the fastest way to what?
【Branch Po Boloni: Li Jieting】 Designers cut a piece of marketing which, as the title ten years the UK we Boloni Andrew Martin Interior Design Awards worldwide, is .
【Chair: Kwan Wing Hong】 Thank you, in this exhibition we are also concerned about the Hennessy Group, also launched on the overall number of home support services, I would like to introduce yellow always some experience in this area , or tell us about the launch of the exhibition after the response to this project?
【Hennessy Group: Albert Huang】 Thanks for Sohu to host this forum, a lot of data really gives us the development of the industry made a lot of new thinking, home to do the whole service concept we've never gone this far, I have in-house with our designers, we are now sitting in office if the products developed or will be sitting in the factory to do it out of the market,bailey UGG boots, my first step point is not to do the whole home, is to sit in my store designers communicate with customers and found the market to meet customer requirements.
customers to buy not just some of the furniture, I would like to be holistic home, which is on the Bologna Nepal has given us a good example of the tree, the total over the last Boloni Tsai also spoke of his success, I combine the future development trend is that, from interior design, furniture, building materials industry in this area a lot to the development of the field. how do furniture made in this market is not an end in the final who can meet consumer demand, consumers want There is a new way of life, to have a complete beautiful home, who will be able to meet this demand growth, we have done to the building interior furniture should go by, I think this is an industry environment spawned the development of our ideas. We early October to do an exhibition, can only say that we should go in this direction trying to do, thank you moderator.
【Moderator: Thank you, Kwan Wong Wing Hong】 general, we see the third space galaxy has represented over, The third space is the exclusive high-end products in Shenzhen, where some products are very strong sense of design, here I would like to talk about space as a third store is concerned, is how to organize your brand designers with some linkage of all promote the overall sales? Thank you!
【Starship third space: tube Lei】 Thank Sohu provides to you such a good platform for exchange and mutual promotion. As the owner of the third space here, a lot of entrepreneurs, many of the comrades still do not quite understand, where I gave a third space for accurate positioning, he is a one-stop-shop high-end shopping center, which we are net importers of this site, including furniture, building materials, cabinets , furniture, jewelry, overall capacity has reached 89.7%, meaning that the audience is nearly 90% of the products over imported. As a high-end stores, as well as our commitment to our third floor room for the promotion of business process We also spent some thoughts, such as our monthly high-end real estate owners will adhere to the interaction with the main topics at a lot of elements of some of the activities. for example, Hong Kong feng shui master with high-end we have a long-term strategic cooperation agreement. We all know that high-end group of people in the process of buying property for feng shui, and he is very concerned about the layout as a starting point. In addition, we follow the Some of the financial unit of some VIP customers are continuing to interact. in the whole theme of the activities of several interactive process, designers will always add some elements, with the designer for the bundle.
we all know, that consumption was high-end products from 2,3-million people took him to buy a house to buy at this time what kind of bed, what kind of couch to buy, what kind of cabinets, what kind of brand of sanitary ware, subjective awareness is not important , it is important to the designer's induction. So a huge team of designers will be the future purchase of such high-end furniture Accelerator. So we are doing on a plate that a lot of work.
fact Today, I came to this venue to see many of which are some of our domestic furniture industry giant, here I would like to say a word by heart, in fact, foreign domestic home from home with the product quality or there are some gaps, which involves timber, including the design of the shape of the most critical, for example, there I have a chair, a chair made with us are almost all aspects of the shape of his functions the same, but the import of the chair is made of about 11-15 times Why? because it is really from its appearance, from its design, from its quality, each link is very place. For example, from its design, it combines an element of the human body mechanics, from the timber on it very elegant, so that from this perspective, we should be more domestic production enterprises under a bit more from one hand to do a breakthrough. I firmly believe that Chinese people are smart, I firmly believe that in the near future China's furniture industry will be able to The furniture industry has a place in the world. Thank you!
【Moderator: Thank you, Kwan Wing Hong】 to total, to the fact that you just mentioned is the Chinese furniture industry faces a common problem is the problem of industrial upgrading, hope more and more domestic brands to appear in the third space to replace imported products.
fact, the pattern in the current under the influence of the real estate, we will concern the same thing, is that all countries or a particular Board When the domain affected must first affected high-end products, China's current real estate situation I think it is middle and low class of products such as pure plate is still something in the market there is a big component, but the high-end products in the near future I received information to explore the market, sales are among the shrinking. But many domestic enterprises have to grade in terms of area, including all solid wood continue to soar even higher, this area actually has a lot of the original transfer of some Taiwan-funded enterprises for the domestic market, such as Alexandria, and today I would like to ask the teacher to talk about Shao Alexandria such a high-end products into the domestic market after the U.S. How do you design marketing, how to look at the future high-end product development trends in China?
【Alexandria: Shaojun Sheng You said recently shrinking high-end brands, and we did not shrink, ah, we shop in accelerating the open, our stores are not on the goods for, and containers for shipment abroad, the issue of our sales. I think this high-end brands Ye Hao, low-end products worth mentioning, including the second and third tier cities, I think the core of China's furniture industry is to improve the persuasiveness of our own products. did not do before Alexandria, I have also read a lot of some domestic enterprises, 05 products to Germany after reading Hosta felt a shock, furniture can also do this, and very good. Now we do some high-end customers, who American is named the need to Alexandria's style, if the plate is to be Germany's Hosta, and finally there is no way Dixon took the money, this is a very large consumer groups, and of course the financial crisis may have on these money were not the economic crisis, financial crisis, the worst hit is the financial and real estate speculations of those who, on the high-end market may have some impact, but this effect did not feel much, this is it from the market The.
but one thing from this financial tsunami, a Chinese furniture industry's future now to develop an idea, we do not say not to say technology products, is actually a big idea, big strategic issues, Many business owners are talking about strategy, in that position, in fact, were not allowed to locate. now present in the Chinese furniture industry has very little to participate in our activities, but he is truly worthy of our respect and study an example that is Markor (see map), is really doing great. He's a grasp of the Chinese market is very accurate, he had also to high-end brands to enter China's market, he found the brand and the consumer level in China is out of touch, he launched a small apartment in the last year the is progress too fast, but also a very good grasp of the Chinese market.
National Day holiday period I have been driving from the Pearl River Delta to the Central Plains, followed a three-tier market, a very strange phenomenon, to find a little extra , we have three very easy to sell the real estate market is here in Foshan, I went to Star River Star River real estate 70% of the opening day of the sixth shows sold out, and this we are talking about how to explain the financial tsunami Real estate slump? I went to Changsha, Changsha, we believe that real estate is a very general, when the day of the sale are hot. how do we explain that this phenomenon? fact, China's market space is actually a great .
we do not understand that many of the corporate positioning of what I've been to China two years ago a company called Henry to wear business, which is the transformation of enterprises to make jewelry, I say you this plant is in a six- in exchange for the entire floor of a building should go to a factory, production of furniture I say you certainly is not enough space, equipment and products to replace one has to face a big transformation. But the boss said Dai Yun Act Look. . Some companies change how you market, sit tight fishing is always Grandfather Jiang Tai, some launched the He stared at the market said that Leonardo da Vinci of the manufacturers, I was so accurate, my business is so big, I put so much business to do so refined, so that profit maximization, I do not need to expand production. Henry Dai He also has a hundred to idle, I say there is no need to expand my site, I extend to technological transformation of existing R & D funds were to go, I was in China, a position currently vacant occupation of him. This is the exact positioning He, Henry, wearing his high-end furniture has created the miracle of China, one of his Shanghai shop more than 2,700 square feet, opened the same day he had been in the profit. Chongqing store opened Sept. 18 to sell all the way to popular now, this phenomenon illustrates the What is the problem? this time we really want to thank the business owners did not like the previous two years, some experts give you a cloth cover, said Now now do not like the food and garment industry and other industries by the financial turmoil abroad, so much, especially in the footwear industry, because we have a firm grasp of industrial chain, from upstream of this material, procurement, not long ago in Hong Kong Mr. Lang noted scholar of the procurement systems and manufacturing systems, although saying that we copied Ye Hao, imitation worth mentioning, but we also have their own R & D, including current sales channels, the problem is now the greatest shortages of Chinese furniture industry, what is? I want to attack here is loud The next meeting of the so-called real estate to open the meeting, in fact, not the furniture industry distribution model is the operation of commercial real estate developers, to extract the maximum profits, squeeze our manufacturers, dealer profits, obtain his commercial real estate value. It was noted that venture capital investment is the link, do not care about the area is now profitable, he wanted to control the marketing of the terminal, this is the beginning of the imperialist conspiracy.
Henry is wearing the other hand, including Alexandria and beauty g the U.S. home, not to say that we all do self-employed, but in the process of self-expansion of the channel, we found a lot of market opportunities, he is also a way to break through. Now we should discuss how to break, especially here in Shenzhen more furniture companies, furniture companies flattening out of the position of the Shenzhen Jiaoren really feel that we as a company in Shenzhen a bit ashamed. After this time ran out on the second and third tier market strategy, from Shenzhen to Changsha, the small circle I saw a small township on the county most of the ads are We really are compared and Chengdu behind a lot of these companies. Hou Secretariat (Secretary-General of the Shenzhen Furniture Association EARTH) launched the Shenzhen's enterprises is to lead to other businesses, be innovative, breakthrough products, which we have done a poor job. marketing ideas, we also should walk in front of the country, but there is no way someone is falling behind. On the whole countryside surrounding the city of Friends walking in the back, playing on the holding of high-end brands Markor, but Henry is wearing, although we have Hong Kong-owned enterprises in Shenzhen, but also holding high hit play to see the furniture industry in Shenzhen mainstream figure, we will do the middle, some companies made a well-known foreign brands of OEM also complacent, you silly fools you. He is through on the lower reaches of the so-called control to achieve integrated control of the market, the formation of the whole consumer market. we lack most of the furniture industry in Shenzhen is an out of retailers, and now too many real estate developers, Red Star, on star, JSWB, including a good hundred years, I do not mean just one of criticism. We are now a real sense of the lack of retailers, I urge all of you the boss of their own brains manufacturers.
【Chair: Kwan Wing Hong】 Lately we are also concerned good years in Shenzhen, the first attempt to open an corporate look, on this aspect of the marketing model or a new channel model. Here, I want to please look at the overall macro-Chan for the current real estate situation, including the future of the furniture industry in China will have any lasting chain effect, or what in the channel update some of the tips can you give us to talk about?
【Home Society Hong Kong: Chen Qinghua】 Thank you and thank host organizations focus Furniture industry, so a meaningful dialogue. past six months, our industry has undergone a drastic turning point indeed, a lot of business people in general response to some objective problems here I do not say. But I pay attention to our study of this situation comes when there is a misunderstanding, we seem to onto the present situation the U.S. financial tsunami,
onto the international economic situation, in fact I think one thing we should face, because we regard this difficult to push to the outside, pushing too far away, or look for our own reasons.
our own reasons I think there are two, as the government, the facts objectively, we state the relevant industrial policy, financial policy, monetary policy, the three policy actually began from the end of 2006 our industry has a lot of wrong judgments, so the policy side effects caused can not be ignored I think. In the past we seem to mention the furniture industry is cutting down trees is logging, that is, destruction of green, and finally is to restrict the development of the industry. In fact the furniture industry and improve people's living standards are closely related, which is caused by the policy side is a difficult today because, I hope we can all call on our national policies, .06 to the end of a certain amendments to the 2007 Hong Kong, many business owners feeling that many of the policies wrong, press Home Society Hong Kong, we continue to the National Development and Reform Commission, the State Department of Commerce to respond, but unfortunately, including the tax rebate policy good, etc., which are a policy level.
the second cause of our difficulties today, there is a reason the companies are indeed in line with their own past experience, walk the old path, multiplied exponentially to improve , the economic situation in the whole big adjustment when in fact we have or the past or is too fast and go far too fast, so today need to adjust.
for the industry, I see a lot of information on the desktop say ; winter the furniture industry from an initial development stage to the mature stage of a gradual process, regardless of the size of enterprises and businesses are constantly expanding number of households, because the industry profitable, so this is a curve upward trend. until now, precisely because the economic situation at home and abroad we have such a big turning point, when forced into a turning point in our industry. Future industry trends ... I think different
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